봉쇄 기간 레고 판매 급증

In this Monday, June 15, 2020 file photo, an employee wearing protective gear arrange boxes of Lego at a toy store at the Senayan City, in Jakarta, Indonesia. Sales of Lego sets surged in 2020 as more children stayed home during global pandemic lockdowns - and parents bought the colorful plastic brick toys to keep them entertained during weeks of isolation. The privately-held Danish company said its net profit rose 19% to 9.9 billion kroner ($1.6 billion) as sales jumped 21% and it grew its presence in its 12 largest markets. (AP Photo/Tatan Syuflana, file)

 

전 세계적인 전염병 봉쇄 기간 많은 어린이들이 집에 머물면서 작년에 레고 세트의 판매가 급증했고, 부모들은 집에서 고립된 아이들을 즐겁게 해주기 위해 이 다양한 벽돌 쌓기 장난감을 구입했다.

이 비상장 덴마크 회사는 작년 매출이 21% 급증했고 12대 시장에서 입지를 굳히면서 순이익이 19% 증가한 16억 달러를 기록했다고 밝혔다.

온라인 소매업체나 기술 회사와 같이 유행병이 유행하는 동안 레고에 더해 비디오 게임 앱으로 돈을 벌었다. 

"이것은 COVID와 관련이 없습니다. 이것은 조금 전에 시작된 진화입니다."라고 Niels B. Christiansen (CEO)은 매출을 온라인으로 옮기기 위해 몇 년 전에 이루어진 전략적 투자 덕분이라고 말한다.

특히 중국, 미주, 서유럽, 아시아 태평양 지역에서 강한 성장세를 보이며 모든 지역에서 소비자 매출이 두 자릿수 증가했습니다.

레고(Lego)는 1932년 올레 커크 크리스티안센(Ole Kirk Kristiansen)에 의해 설립됐으며, 'Play Well'을 의미하는 덴마크어 LEG Godt에서 따온 이름으로, 라틴어로 Lego라는 단어가 "I assemble.(나는 조립한다)"는 뜻인지 모르고 지어졌다.

 

Homebound children drive surge in Lego sales